Event Detail

International Business Expo

• 01.00 PM - 02.00 PM
• Pearson Convention Centre

Lifestyle Showcase: A Celebration of Culture and Tradition

The Lifestyle Showcase at the International Business Expo 2025 is a vibrant journey into the heart of Pakistani culture, offering a multi-sensory experience that brings tradition, creativity, and community spirit to life. This segment is divided into three immersive parts:

1. Pakistani Cuisine

Indulge in the rich and diverse flavors of Pakistan! From aromatic biryanis and succulent kebabs to traditional sweets like gulab jamun and jalebi, our culinary showcase brings together regional specialties that reflect the country’s deep-rooted food heritage. Live cooking stations and tasting counters will allow visitors to experience authentic recipes prepared by expert chefs. It’s not just food—it’s a flavorful story of culture, hospitality, and culinary mastery.

2. Art and Craft

Explore the intricate world of Pakistani craftsmanship where tradition meets artistry. This segment features handmade textiles, truck art, pottery, woodwork, and embroidery from different regions of Pakistan. Each piece tells a story, showcasing the rich legacy of indigenous skills passed down through generations. Live demonstrations will highlight the making of these crafts, giving visitors a rare glimpse into the dedication and precision of local artisans.

3. Festivals and Celebrations

Step into the festive spirit of Pakistan’s most cherished traditions! This vibrant area will highlight colorful displays and interactive exhibits representing major festivals such as Eid, Basant, and Independence Day. Traditional music, folk dances, and cultural performances will bring the energy of these events to life, offering attendees a joyful, engaging experience of how Pakistan celebrates with color, rhythm, and unity.